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John Croft

Business Development Consultant
Certificate in Discretionary Investment Management

John is our business development consultant in Europe and joined us February 2017. Having worked for some of the investment industries most renowned companies such as M&G, Deutsche AM, HSBC GAM, TCAM and Sanlam Global, John brings considerable experience to our team. His experience covers many product ranges including mutual funds, portfolio management, life & pensions, structured product, alternatives and discretionary investment management. He also has helped several platform companies to develop and maintain their products in this changing market.

During his time at M&G, John developed the IFADirect sales team and then helped to build a team at Deutsche AM, allowing these companies to widen their adviser contact using technology.

At HSBC GAM, he was the Head of International business, dealing with advisers in the European, Middle East, Asian and Latin markets. This opened the international markets to HSBC GAM and allowed them to work very closely with the offshore life companies. Since then he has helped to guide financial service companies through the maze of change in the market.

John continues to maintain his knowledge to a high industry level through his membership of the Chartered Securities Institute and the Personal Finance Society, passing the Certificate in Discretionary Investment Management in 2016.

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